Test Bank Retailing Management CANADIAN EDITION 3rd Edition Levy

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Test Bank Retailing Management CANADIAN EDITION 3rd Edition Levy

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Chapter 1: Introduction to the World of Retailing, Chapter 2: Types of Retailers, Chapter 3: Customer Buying Behaviour, Chapter 4: Retail Market Strategy, Chapter 5: Retail Locations Strategy–Trade Area Decisions and Site Assessment, Chapter 6: Store Design, Layout, and Visual Merchandising Strategy, Chapter 7: International Retailing Strategy, Chapter 8: Financial Strategy, Chapter 9: Planning Merchandise Assortments, Chapter 10: Merchandise Planning Systems, Chapter 11: Buying Strategies, Chapter 12: Retail Pricing, Chapter 13: Human Resource Management and Staff Training Issues, Chapter 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies, Chapter 15: Appealing to the Customer: Retail Communication Mix

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