Test Bank Principles of Marketing 15th Edition Kotler

  • Test Bank Principles of Marketing 15th Edition Kotler
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Test Bank Principles of Marketing 15th Edition Kotler

Download FREE Sample Here to see what is in this Test Bank Principles of Marketing 15th Edition Kotler. Note : this is not a text book. File Format : PDF or Word

1. Marketing: Creating and Capturing Customer Value, 2. Company and Marketing Strategy: Partnering to Build Customer Relationships, 3. Analyzing the Marketing Environment, 4. Managing Marketing Information to Gain Customer Insights, 5. Consumer Markets and Consumer Buyer Behavior, 6. Business Markets and Business Buyer Behavior, 7. Consumer-Driven Marketing Strategy, 8. Products, Services, and Brands: Building Customer Value, 9. New Product Development and Product Life-Cycle Strategies, 10. Pricing: Understanding and Capturing Customer Value, 11. Pricing Strategies, 12. Marketing Channels: Delivering Customer Value, 13. Retailing and Wholesaling, 14. Communicating Customer Value: Integrated Marketing Communications Strategy, 15. Advertising and Public Relations, 16. Personal Selling and Sales Promotion, 17. Direct and Online Marketing: Building Direct Customer Relationships, 18. Creating Competitive Advantage, 19. The Global Marketplace, 20. Sustainable Marketing: Social Responsibility and Ethics

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