Test Bank MKTG 3.0 2009 3rd Edition Lamb

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Test Bank MKTG 3.0 2009 3rd Edition Lamb

Download FREE Sample Here to see what is in this Test Bank MKTG 3.0 2009 3rd Edition Lamb. Note : this is not a text book. File Format : PDF or Word

1. Overview of Marketing., 2. Strategic Planning for Competitive Advantage., 3. Social Responsibility, Ethics, and the Marketing Environment., 4. Developing a Global Vision., 5. Consumer Decision Making, 6. Business Marketing., 7. Segmenting and Targeting Markets., 8. Decision Support Systems and Marketing Research., 9. Product Concepts., 10. Developing and Managing Products., 11. Services and Nonprofit Organization Marketing., 12. Marketing Channels and Supply Chain Management., 13. Retailing. Part Five: PROMOTION DECISIONS, 14. Integrated Marketing Communication., 15. Advertising and Public Relations., 16. Sales Promotion and Personal Selling., 17. Pricing Concepts., 18. Setting the Right Price., 19. Customer Relationship Management.

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