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Test Bank Integrated Advertising Promotion and Marketing Communications 6th Edition Clow
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Test Bank Integrated Advertising Promotion and Marketing Communications 6th Edition Clow
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1. Integrated Marketing Communications, 2. Corporate Image and Brand Management, 3. Buyer Behaviors, 4. The IMC Planning Process, 5. Advertising Management, 6. Advertising Design: Theoretical Frameworks and Types of Appeals, 7. Advertising Design: Message Strategies and Executional Frameworks, 8. Traditional Media Channels, 9. Digital Marketing, 10. Alternative Marketing, 11. Database and Direct Response Marketing and Personal Selling, 12. Sales Promotions, 13. Public Relations and Sponsorship Programs, 14. Regulations and Ethical Concerns, 15. Evaluating an Integrated Marketing ProgramWrite a review
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