Test Bank Global Marketing Management 5th Edition Kotabe

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Test Bank Global Marketing Management 5th Edition Kotabe

Download FREE Sample Here to see what is in this Test Bank Global Marketing Management 5th Edition Kotabe. Note : this is not a text book. File Format : PDF or Word

1 Globalization Imperative., 2 Economic Environment., 3 Financial Environment., 4 Global Cultural Environment and Buying Behavior., 5 Political and Legal Environment., 6 Global Marketing Research., 7 Global Segmentation and Positioning., 8 Global Marketing Strategies., 9 Global Market Entry Strategies., 10 Global Product Policy Decisions I: Developing New Products for Global Markets., 11 Global Product Policy Decisions II: Marketing Products and Services., 12 Global Pricing., 13 Communicating With the World Consumer., 14 Sales and Cross-Cultural Management., 15 Global Logistics and Distribution., 16 Export and Import Management., 17 Planning, Organization, and Control of Global Marketing Operations., 18 Marketing Strategies for Emerging Markets., 19 Global Marketing and the Internet.

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