Test Bank Contemporary Marketing 16th Edition Boone

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Test Bank Contemporary Marketing 16th Edition Boone

Download FREE Sample Here to see what is in this Test Bank Contemporary Marketing 16th Edition Boone. Note : this is not a text book. File Format : PDF or Word

1. Marketing: The Art and Science of Satisfying Customers., 2. Strategic Planning in Contemporary Marketing., 3. The Marketing Environment, Ethics, and Social Responsibility., 4. Social Media: Living in the Connected World., 5. E-Business: Managing the Customer Experience., 6. Consumer Behavior., 7. Business-to-Business (B2B) Marketing., 8. Global Marketing., 9. Market Segmentation, Targeting, and Positioning., 10. Marketing Research and Sales Forecasting., 11. Relationship Marketing and Customer Relationship Management (CRM)., 12. Product and Service Strategies., 13. Developing and Managing Brand and Product Categories., 14. Marketing Channels and Supply Chain Management., 15. Retailers, Wholesalers, and Direct Marketers., 16. Integrated Marketing Communications, Advertising, and Public Relations., 17. Personal Selling and Sales Promotion., 18. Pricing Concepts., 19. Pricing Strategies.

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