Test Bank Contemporary Advertising and Integrated Marketing Communications 13th Edition Arens

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Test Bank Contemporary Advertising and Integrated Marketing Communications 13th Edition Arens

Download FREE Sample Here to see what is in this Test Bank Contemporary Advertising and Integrated Marketing Communications 13th Edition Arens. Note : this is not a text book. File Format : PDF or Word

1. Advertising Today?, 2. The Big Picture: The Evolution of Advertising, 3. The Big Picture: Economic and Regulatory Aspects, 4. The Scope of Advertising: From Local to Global, 5. Marketing and Consumer Behavior: The Foundations of Advertising, 6. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy, 7. Research: Gathering Information for Advertising Planning, 8. Marketing and Advertising Planning, 9. Planning Media Strategy: Disseminating the Message, 10. Creative Strategy and the Creative Process, 11. Creative Execution: Art and Copy, 12. Producing Ads for Print, Electronic, and Digital Media, 13. Using Print Media, 14. Using Electronic Media: Television and Radio, 15. Using Digital Interactive Media, 16. Using Out-of-Home, Exhibitive, and Supplementary Media, 17. Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion, 18. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

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