Test Bank CB4 4th Edition Babin

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Test Bank CB4 4th Edition Babin

Download FREE Sample Here to see what is in this Test Bank CB4 4th Edition Babin. Note : this is not a text book. File Format : PDF or Word

1. What Is CB and Why Should I Care?, 2. Value and the Consumer Behavior Value Framework., 3. Consumer Learning Starts Here: Perception., 4. Comprehension, Memory, and Cognitive Learning., 5. Motivations and Emotion: Driving Consumer Behavior., 6. Personality, Lifestyles, and the Self-Concept., 7. Attitudes and Attitude Change., 8. Consumer Culture., 9. Micro-cultures., 10. Group Influence., 11. Consumers in Situations., 12. Decision Making I: Need Recognition and Search., 13. Decision Making II: Alternative Evaluation and Choice. ., 14. Consumption to Satisfaction., 15. Consumer Relationships., 16. Consumer and Marketing Misbehavior.

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