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Download FREE Sample Here to see what is in this Solution Manual E-Marketing 6th Edition Strauss. Note : this is not a text book. File Format : PDF or Word
Chapter 1. Past, Present, and Future, Chapter 2. Strategic E-Marketing and Performance Metrics, Chapter 3. The E-Marketing Plan, Chapter 4. Building Inclusive E-Markets, Chapter 5. Ethical and Legal Issues, Chapter 6. E-Marketing Research, Chapter 7. Consumer Behavior Online, Chapter 8. Segmentation, Targeting, Differentiation, and Positioning Strategies, Chapter 9. Product: The Online Offer, Chapter 10. Pricing: The Online Value, Chapter 11. The Internet for Distribution, Chapter 12. E-Marketing Communication Tools, Chapter 13. Engaging Customers with Social Media, Chapter 14. Buying Digital Media Space, Chapter 15. Customer Relationship Management
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